StumbleUpon Launches Auto-Targeting Feature for Ad System

Wireless News
09-21-2010
StumbleUpon Launches Auto-Targeting Feature for Ad System
Type: News

StumbleUpon, a discovery engine, announced the latest in a series of planned enhancements to its "no-click" ad system, allowing brand advertisers and publishers to automatically target their campaigns to audiences most likely to engage with and share their branded content with others.

According to a release, the new auto-targeting feature uses StumbleUpon's content recommendation technology to enable advertisers to optimize the reach and relevance of their web marketing efforts. The enhancement also aims to reduce their administrative overhead and improve their return on investment.
"Auto-targeting affords advertisers the option to more intelligently cast a wider net in the StumbleUpon ecosystem with virtually no effort," said Marc Leibowitz, StumbleUpon's VP of Partnerships, Sales and Marketing. "Advertisers can now create successful viral marketing campaigns that reach only potential customers whose interests directly align with specific types of branded content."

"We'll be introducing a series of ad features and functionality over the coming months that take advantage of StumbleUpon's technology," said Jeff Eddings, a Senior Product Manager at StumbleUpon. "Auto-targeting is an important addition to our one-of- a-kind platform for reaching highly targeted audiences at meaningful scale yet reasonable cost."

To reach their desired audiences, advertisers can currently target StumbleUpon's base of over 11 million users by age, gender, location, and topical interest. Auto-targeting performs this targeting step for advertisers, utilizing StumbleUpon's recommendation technology to predict which of those 11 million users will engage, endorse and share sponsored content.

StumbleUpon is a discovery engine that finds the best of the web, recommended for each user. With over 15 billion stumbles to date, over 11 million users and 600 million personalized recommendations per month, StumbleUpon is a new way to discover great, peer-sourced content on the Internet. Over 50,000 URLs are indexed through StumbleUpon each day.

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